Cygnal’s national presence amplified with Harper Polling acquisition

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Brent Buchanan

Alabama based Cygnal Polling has expanded its reach and team with the acquisition of Harper Polling. Harper Polling describes itself as “the boutique polling firm with a national reputation.” Founded in 2012 and headed by President Brock McCleary, Harper Polling specializes in research that explores and explains public opinion for decision-makers across many industries. 

Located in Montgomery, Cygnal has been recognized by the New York Times as being the most accurate polling firm in the nation.  In a recent analysis by FiveThirtyEight.com, when scoring the accuracy of races called correctly, Cygnal scored a 92%, and Harper Polling scored a 91%. With this acquisition, Cygnal will operate in 47 states and countries.

Cygnal CEO and founder Brent Buchanan said the acquisition accelerates Cygnal growth in the polling and market research industry. “The nation is changing as fast as our technology is, and each year it gets harder and more complex to accurately assess where the pulse of the American people is on the toughest questions our society faces,” Brent Buchanan explained in a statement. He went on to say, “The number of firms that can understand this fast-changing landscape of how voters and customers feel, think, and communicate is very small. We are confident that with the addition of Harper Polling’s amazing team, no firm in the nation can match Cygnal’s ability to understand where the American people stand, and where opinion is headed.”

Previously McCleary served as Polling Director and Deputy Political Director at the National Republican Campaign Committee. He has also served as the Senior Advisor to the NRCC for battleground evaluation and resource allocation. McCleary will help open Cygnal’s Pennsylvania office with the entire Harper team.